Бренд Springfield анонсировал рождественскую кампанию #TheGiftBox

02.12.2016

Главными героями нового fashion-фильма Springfield стали Марио Касас, Далиана Арекион и Оскар Касас, сообщается в пресс-релизе компании.

Испанский актер Марио Касас в очередной раз стал посланником бренда Springfield и главным действующим лицом новой кампании. Вместе с ним в ролике снялась Далиана Арекион, топ-модель из Басконии, ставшая главной героиней фильма и лицом женской коллекции Springfield. А специальным приглашенным гостем кампании стал Оскар Касас, младший брат Марио Касаса: они впервые приняли участие в подобном проекте вместе.

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«Мы с радостью объявляем о завершении съемок и надеемся, что наши замечательные амбассадоры помогут воплотить новую кампанию в жизнь и сделать ее еще ближе к поклонникам бренда: от самых юных почитателей марки до ее основной целевой аудитории. Главные герои фильма — очень разные, но их объединяет положительная энергетика и яркая индивидуальность, — поделились представители Springfield. — В их ролях отражаются реальные черты их характера, а в истории, которую мы рассказываем, есть множество отсылок к часто встречающимся повседневным моментам и ситуациям, которые случаются с каждым».

Представители Springfield также объяснили, что за идеей пригласить Марио и Оскара Касаса сняться вместе стояло желание сформировать прочную связь с быстро растущей аудиторией самого разного возраста. Рассказать историю двух мужчин, каждый из которых обладает совершенно уникальным стилем и ведет свой образ жизни. Присутствие на экране Марио и Оскара подчеркивает семейную ценность этой кампании, ведь через отношения братьев друг с другом видна их большая привязанность к семье, которую они проявляют и в обычной жизни. Далиана Арекион, одна из испанских топ-моделей, пользующаяся большой популярностью во всем мире, привносит в эту кампанию и в женскую коллекцию Springfield элемент высокой моды и раскрывает образ современной женщины, которая любит красивые вещи и непринужденно меняется с помощью повседневной одежды.

Комментируя свое участие в проекте, Марио Касас отметил: «Это мой второй сезон с брендом, и могу сказать, что мы провели это время просто замечательно! Самое главное — получать удовольствие от того, чем ты занимаешься, в моем случае это воплощение на экране образа модели. А еще я с огромной радостью снова встретился с командой Springfield. Было очень интересно, ведь внутри команды есть положительная энергия и правильная «химия», и я лично нахожу у себя много общего с философией бренда».

Далиана Арекион также поделилась своими мыслями насчет работы в проекте: «Съемки в fashion-фильме стали первым подобным опытом в моей карьере, и мне невероятно понравилось работать с такими профессионалами, как Марио и его брат... Мне кажется, работа актера меня по-настоящему захватила! Я всегда интересовалась актерской игрой, и сегодня мне выпал шанс многое о ней узнать на личном опыте».

Оскар Касас с восторгом отозвался о возможности впервые поработать со своим братом в рамках подобной кампании: «Я счастлив работать с братом, встречать новых людей — все это для меня огромный и удивительный опыт, попробовать что-то новое, испытать себя в качестве модели! Я по-настоящему счастлив!»

Fashion-фильм #TheGiftBox уже был показан в Испании и во всех странах мира, где представлен Springfield.

Бренд Springfield насчитывает 855 магазинов (из них 642 собственных магазина и 243 магазина франчайзинговых партнеров) в 62 странах и принадлежит Cortefiel Group, лидирующей fashion-компании, которая включает более 1855 магазинов в более чем 68 странах мира, и представляет четыре собственных бренда: Cortefiel, Pedro del Hierro, Springfield и Women'secret.

Фотография предоставлена компанией.

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